Microsoft Releases First Windows 7 Commercial

Microsoft has released its first Windows 7 advertisement, Good News 1, on several TV stations in the US. The advertisement shows Kylie, a 4½ year-old girl, who finds “happy words” about Windows 7 on her dad’s laptop. The “happy words” are actual press reviews of the operating system. She then creates a slideshow using Windows Live Movie Maker of them. You can watch it below:

httpv://www.youtube.com/watch?v=ssOq02DTTMU

Kylie had appeared in a previous advertisement for Windows Live Photo Gallery in “The Rookies” advertising campaign, which aims to show that the program is very easy to use. As for the song played during the slideshow, it’s “The Final Countdown” by the rock band “Europe” in 1986.

Rather than focusing on any of Windows 7′s new features, the commercial just shows quotes from reviews about the OS and – indirectly - advertises for Windows Live Movie Maker. I think the goal behind the advertisement is to just give people an idea about the OS and then leave them wondering: what’s Windows 7 and why does it have so many good reviews? (Yes the vast majority of people have no idea about Windows 7; we, tech enthusiasts, tend to forget this.) What do you think about the advertisement?

Sources: Windows 7 Team Blog and Neowin

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7 Responses to Microsoft Releases First Windows 7 Commercial

  1. Anonymous September 11, 2009 at 5:53 pm #

    I like it :)

  2. Rich September 11, 2009 at 6:52 pm #

    I think you hit it on the nose. MS toted Windows Vista as the BEST thing to come out since 95 and it fell on its face. Using the headlines of the mainstream press will have people going online to find out what all the fuss is about.

    I can’t tell you how many people come to me using Vista. They whine, bitch, moan and complain that their Vista machine is running too slow, but they refuse to listen when I tell them about 7. I think it’s because they don’t want to spend any money on a new OS when they already have one, no matter how bad it is. This commercial might start to peak the interest of those who didn’t follow 7 through beta and RC.

  3. Anonymous September 11, 2009 at 11:27 pm #

    Ok, “happy words” awesome, a smart way to start the ad and they should of kept it that way. I’ve seen WAY too many corny “slide shows” made with Movie Maker and/or Powerpoint to sink the Titanic! So, the part where the girl is showing the slideshow is very annoying and turns me off, and the music that was put with it, arg! I know it’s a child, but even the average child would not of been able to make a slide show like that. So it all seems set up, not realistic enough to get to buy Windows 7.

    In summery keep it simple, keep it fun, keep it cute. To hell with the slideshows! Why not get her to show us a picture she made with a touch screen in Paint?!

    Btw, I would like to know why Movie Maker was shown at all? It is not even included with Windows 7 let alone new PCs.

    • waxace September 12, 2009 at 7:39 pm #

      Windows 7 is really a breath of fresh air.
      Runs faster, cleaner and much, much more user friendly….
      Movie maker is available for free with windows live…
      This is the way Vista should have been…..
      I am running x64 version and it is great!!
      A dramatic improvement over Vista….
      Sort of reminds me when xp came out after Me version…
      Give it a shot….

      • Anonymous September 12, 2009 at 9:58 pm #

        @ waxace
        The discussion was about the advertisement and not what you think about Windows 7 directly.

    • Mustafa Mohamed September 12, 2009 at 11:16 pm #

      “Btw, I would like to know why Movie Maker was shown at all? It is not even included with Windows 7 let alone new PCs.”

      Good point. It’s a Windows 7 ad, so why does it include Windows Live Movie Maker! I think the reason is that Microsoft has removed it (and other Windows Live programs like Messenger and Photo Gallery) from Windows 7 and requires users to install it via Windows Live. However, many people might NOT (too lazy) to download it, just like the vast majority that are still using Internet Explorer 6. So, in my opinion, Microsoft might be focusing on Windows Live programs as well in advertisements for that reason.

      Anyway, would like to see more Windows 7 ads soon :)

  4. Anonymous September 12, 2009 at 5:58 am #

    It is a smart ad. I like it.

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