Microsoft has released its first Windows 7 advertisement, Good News 1, on several TV stations in the US. The advertisement shows Kylie, a 4½ year-old girl, who finds “happy words” about Windows 7 on her dad’s laptop. The “happy words” are actual press reviews of the operating system. She then creates a slideshow using Windows Live Movie Maker of them. You can watch it below:
Kylie had appeared in a previous advertisement for Windows Live Photo Gallery in “The Rookies” advertising campaign, which aims to show that the program is very easy to use. As for the song played during the slideshow, it’s “The Final Countdown” by the rock band “Europe” in 1986.
Rather than focusing on any of Windows 7’s new features, the commercial just shows quotes from reviews about the OS and – indirectly – advertises for Windows Live Movie Maker. I think the goal behind the advertisement is to just give people an idea about the OS and then leave them wondering: what’s Windows 7 and why does it have so many good reviews? (Yes the vast majority of people have no idea about Windows 7; we, tech enthusiasts, tend to forget this.) What do you think about the advertisement?