Microsoft announced a Beta release for Microsoft Dynamics CRM as its next-generation product for cloud-based and on-premises deployments. The beta release is a worldwide rollout of Microsoft Dynamics CRM Online service from Microsoft’s global datacenters.

CRM or Customer Relationship Management, is a business strategy, which if implemented, reduces costs and increases profitability for a business by solidifying customer satisfaction, loyalty, and advocacy. Once thought of as a type of software, it is more than that now. CRM is a customer oriented philosophy that must permeate an entire organization.

The deployment of the Microsoft Dynamics CRM Online service will be in 8 languages and over 36 markets, but Microsoft expect it to expand by the end of the year to 40 markets and 41 languages.

Customers and partners can download or sign up for the beta today at http://www.crm2011beta.com to evaluate and start building solutions based on the new release.

What does the Software Do?

Microsoft Dynamics CRM 2011 delivers the Power of Productivity through familiar, connected and intelligent experiences.

• Users can work with Microsoft Outlook client, Microsoft Office contextual CRM Ribbon, RoleTailored design and user personalization.

• Intelligent experiences through guided process dialogs, inline data visualizations, performance and goal management, and real-time dashboards

• Connected experiences through cloud development, Windows Azure integration, contextual Microsoft SharePoint document repositories, teamwork and collaboration, and the Microsoft Dynamics Marketplace

The software will allow businesses to work closely with their customers. This will provide them with a close organizational tie in to the services that the business’s provide, and working to keep the customer appraised of the operations.

Microsoft Dynamics CRM 2011 is a realization of customer relationship management. It will provide a dynamic, open, and fully integrated software package into the desktop. When the CRM program it is combined with the Microsoft Dynamics Marketplace, Microsoft will be able to market and distribute the solutions to an even broader audience.