In a surprising move by Microsoft, the former Samsung VP of consumer and enterprise services, Gavin Kim was tapped to come and lead the Windows Phone team as its General Manager. Kim told BGR that he, “…will be responsible to help set the future direction for the Windows Phone platform and to accelerate Microsoft’s trajectory to win the hearts and minds of consumers, carriers, device manufacturers, developers and partners.”
Kim also noted the small, but fervid fan base for the platform and vows to help spread that message more broadly. Kim’s achievements include the launch of the popular Samsung Galaxy SII super phone and the Galaxy Tab tablets.
The move is considered to be a favorable one for the Redmond giant and Samsung also seems to be on board with the move as well. This may be part of the plan to bring Samsung closer as one of the “premiere partners” that Microsoft has hinted at lately. Samsung noted:
“Gavin Kim has departed Samsung Mobile and we look forward to working with him in the future. In his new capacity, he will continue to be part of the larger Samsung family through our partnership with Microsoft.”
The move comes as Microsoft begins its push to bring more attention to its young smartphone platform. As we speak, Microsoft has made a large effort to get the word out about Windows Phone 7.5 and its new devices and those in other countries, like UK, have been inundated by advertisements for the new Nokia devices. Will this all translate into sales and market share? I guess we’ll need to wait and see.