Microsoft acquires VideoSearch

Video Surf. This is a video search engine. Its design offers a back-end computer vision technology that operates by viewing frames inside videos in order to make the discovery of content fast, easy and accurate. With this technology, Microsoft will integrate this software across its entertainment platform to improve the Xbox 360 system and evolve search and discovery of entertainment content on Xbox LIVE.

grey Microsoft acquires VideoSearch

VideoSurf Content Analytics

When viewers do a video search for content, there are frequently two problems. One is that the search may be slow, and secondly it may not be accurate. But those two problems will disappear in the future. How? VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across the Xbox platform.

Microsoft will be using this VideoSearch operation as a second feature to enhance the Xbox LIVE experience. The first operation comes from the fact that Microsoft will launch voice search across the entertainment partners on Xbox LIVE. Microsoft will integrate VideoSurf’s technology into the Xbox  system. The potential to tag content in real time to increase the speed and relevance of the search results should change some of the game dynamics.

More TV and Entertainment Providers

One of the things that VideoSearch should help Microsoft provide is to take full advantage of advanced features such as voice search enabled by Kinect for Xbox 360.

With this software, Microsoft should be able to convince nearly 40 world-leading TV and entertainment providers that Xbox LIVE will have new technologies and make their own products more responsive to Xbox Live. Some of those providers include Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K.; Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and Mediaset in Italy.

Voice Search and Kinect

When VideoSearch is fully integrated into Xbox LIVE, video partners will also be able to take advantage of advanced features such as voice search enabled by Kinect for Xbox 360. Here when users work with Kinect they will be able to search and discover content across multiple entertainment providers within Xbox LIVE and then they can interact with others and enjoy content using voice search powered by Bing on the Xbox 360.

grey Microsoft acquires VideoSearch

What is Xbox LIVE?

Xbox LIVE is the online entertainment service for your Xbox 360. It allows users to connect you to an a wide variety world of games, movies, TV, music, sports and social entertainment. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. The active community reaches almost 35 million people in over 35 countries.

Xbox LIVE

Endgadget

VideoSurf

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