CNet’s Maggie Reardon had a chance to sit down with Ross Rubin, Executive Director and Principal Analyst, over at NPD Group and was able to get his view of the smartphone market and where, he believes, it is heading.
Among Rubin’s responses include some interesting tidbits about the Windows Phone platform and the consumers perception of the handsets. He notes, “…more consumers are interested in Windows Phone than are actually buying them today”, which is certainly a hurdle that Microsoft must overcome. Rubin also notes a very positive perception from new users about the platform and believes Microsoft and its partners will need to keep the increased investment and marketing efforts going forward in order to make a dent in a market dominated by iOS and Android. However, he believes that Microsoft has done the best at entering the highly competitive smartphone arena post Apple and Android when compared to the fates of WebOS and RIM.
Can Microsoft make waves with their new smartphone OS or is the belief that the Windows name is holding the platform back because of people’s previous perception of Windows Mobile?