While both Microsoft and Nokia are betting heavily on the Lumia 900 to improve the market share of the Windows Phone 7, the device, well, it has some software issues…all is not great. Nokia announced a connectivity issue that developed recently in their Lumia 900. Bad news. According to Nokia, “… soon after this flagship device began selling, we identified a software issue. In short, a memory management issue was discovered that could, in some cases, lead to loss of data connectivity. This issue is purely in the phone software, and is not related to either phone hardware or the network itself. As a proactive and prudent measure, we decided to take immediate action. We have identified the issue, and have developed a solution.”
There are a couple of ways to look at this. One is that the found the problem and are addressing it right away, unlike Apple which doesn’t respond publicly, and (wishfully) hopes that the problem would go away.
What is the solution? Nokia is going to offer a $100 credit to AT&T bills for every Lumia 900 buyer who purchased one already or who purchases one between now and 21 April. That means that if you already bought a Lumia 900, or intend to buy one by April 21, it will be free. Great stuff. Right?
Hm…but there’s a down side.
The second issue in this is that Microsoft and Nokia both can’t afford to have software or hardware problems on the Windows Phone7. It is not good for marketing.
With the market share very low on the Windows Phone7, any bad news can’t help. Here is Comscore’s report on Smartphone subscribers from November 2011 to February 2012:
As you can see, that drop in subscribers from 5.2% to 3.9% shows that the market share is diminishing. So this data communications break can’t be good on the voice advertising venue that most people rely on to make a purchase, especially one where the big designers are Apple and Google. So while the effort to repair the damage done by this glitch may be honorable, it would have been better not to have it at all.