Microsoft normally start a special promotional offer coming up to the release of their new operating system to try stop users from holding off on buying computers until its launched. Microsoft offered a free upgrade to Windows 7 for all Windows Vista users who purchased new machines that came running Windows Vista in the months leading up to the release of Windows 7.
While we are yet to hear of an official offer from Microsoft, PC World have received some information from their sources with regards to a similar promotional offer for Windows 8.
Apparently Microsoft will be offering anyone who purchases a Windows machine running Windows 7 a reduced price to upgrade to Windows 8 Pro. When customers make their purchase, they will receive special promotional coupons which will entitle them to Windows 8 Pro at a special price, but it won’t be for free.
The below image is apparently the promotional flyer that Microsoft have been sending around to their retailers and partners.
What makes me curious about this offer though is the fact that the upgrade is to Windows 8 Pro. Most users won’t actually have a need for Windows 8 Pro. It’s more aimed at businesses and tech enthusiasts with features like includes encryption, virtualization, PC management and domain connectivity.
Surely it would make more sense for Microsoft to offer similar upgrades like they did with Windows 7. ie. Windows Vista Home Premium -> Windows 7 Home Premium etc.. It seems odd that they’re trying to get all Windows 7 users to upgrade to Windows 8 Pro even though many users will have no need for it.
Of course, this upgrade offer isn’t set in stone, and until we receive official word on it from Microsoft, we can’t be certain that it’s going to work like this.
Microsoft are expected to announce this upgrade offer around the 2nd of June, along side the announcement of the Windows 8 Release Candidate. Microsoft will be aiming to make the most of the back to schools season with this offer because Windows 8 probably won’t be released until after this window.
It will be interesting to see what the offer is that Microsoft come up with.
What do you think it will be?
Let us know in the comments