I’m going to file this one under “I’ll believe it when I see it” and hopefully this comes true, but Engadget is reporting using an anonymous source that the Microsoft-branded and much-anticipated Windows RT tablet will be launching at a ridiculously low price of $199. CNet also posted a few days earlier an article which makes one believe that Acer may know the final price of the Surface RT as well, pleading with Microsoft to price the Surface higher than $199 to minimize the impact of their own tablet offerings.
Keep in mind that Microsoft desperately needs to enter the tablet market and grab some market share and quick before it becomes like the uphill trek the company is currently climbing with Windows Phone.
The $200 price would put the Surface RT in line with the likes of the Kindle Fire and Galaxy Nexus 7 tablet from Google. This could be huge for Microsoft and consumers, but coming from an anonymous source we’ll need to put our hopes in perspective. The tablet, if priced at $199, would need to be heavily subsidized. And this wouldn’t be the first time a product was sold at a loss to gain quicker adoption by the market.
The Lumia 900, Kindle Fire and Galaxy Nexus 7 are all thought to be under-sold in order to gain market share for their companies. Microsoft, who desperately need to join the fray before it’s ruled by Apple and Google may need to take a drastic step to ensure their place in the next wave of computing. I’d say that a $199 premium tablet might be the ticket.